Nudie Juice Rebrand.

Over the past couple of years, the impact of COVID-19 on small businesses in the food industry has been notably adverse, leading to closures and a shift to takeaway services, all while ensuring operations stay within the confines of local neighborhoods. This overarching pandemic has served as a catalyst for transformation within the longstanding enterprise, Nudie Juice.

In response, Nudie is set to unveil a dynamic solution—a mobile juice bar on wheels named 'Nudie Truck,' ready to traverse Victoria, reaching every suburb and inviting both loyal and new customers to partake in the experience. This endeavor necessitates a comprehensive rebrand, aligning the company with the contemporary pulse of society.

Having initially launched in 2003, nearly 18 years ago, Nudie's current brand identity has become outdated and requires a complete overhaul to resonate with a younger demographic. The launch of the 'Nudie Truck' not only addresses the gap in the mobile juice market but also has the potential to broaden its appeal and visibility, all while preserving the brand's fundamental values and mission through a fresh set of visual elements.

"Launching in 2003, Nudie has risen as Australia’s number one chilled juice brand in the grocery segment. Nudie’s promise is they are ‘nothing but 100% real, with an honest and trusted way of doing things. Nudie is a choice that’s all about giving back goodness for you, for families and the wider community.’ - Nudie, creators of good, 2003

This re-brand aims to revitalise and grow by sticking to recent trends of society as well as growing the businesses target audience by attracting new and old customers through the freshen up of their overall trademark. 

Small businesses within the food industry have been relentlessly affected by COVID 19. Re-branding Nudie and promoting the launch of Nudie truck will increase brand exposure and grow their client base through their fresh and upgraded logo, after almost 18 years of Nudie. By creating an in date, renewed logo to keep up with modern times of society, it can all be implemented onto their new products and merchandise. 

Project developed as part of major Communication Design Capstone Project assessment for Swinburne University of Technology.