Embark on a journey through my professional universe - where creativity meets strategy and a touch of design magic!

Professional Summary 

Dynamic and detail-oriented graphic designer with experience elevating brand aesthetics and driving marketing objectives. Proven ability to seamlessly blend creativity with strategic thinking, I specialise in creating visually compelling designs that align with business goals. Proficient in Adobe Creative Suites including Photoshop, Illustrator, InDesign and After Effects and well-versed in brand development. I have successfully crafted cohesive visual identities, marketing materials, and digital assets that resonate with target audiences and grow social media platforms. Adept at collaborating with marketing teams, I bring a unique blend of artistic flair and a results-oriented mindset to projects. Committed to maintaining brand consistency and meeting tight deadlines, I am eager to contribute my skills and expertise to enhance the visual representation of your business.

Objective

To apply my passion for design and proficiency in graphic software to contribute to a dynamic creative team. With a keen eye for detail and a commitment to delivering high-quality visual solutions, I aim to create impactful designs that not only meets the brands objectives but also push the boundaries of creativity. My goal is to continuously enhance my skills, stay abreast of design trends, and collaborate with diverse teams to produce compelling and innovative graphic designs that leave a lasting impression.

Skills

  • Branding and Logo Design

  • Illustration and Digital Art

  • Typography and Layout Design

  • Web Design: HTML, CSV, Shopify

  • Print Design: Brochures, Flyers, Posters

  • Website Photography & Product Photography

  • Social Media Content and Animation Videos

  • Illustration

Professional Experience

Courtney Brands | Graphic Designer | 2021-2022

Responsibilities Include:

  • Social media content creation (reels, Instagram and Facebook organic socials

  • Video filming, editing & animation design

  • Prioritising and managing multiple projects within design specifications and budget

  • Developed and maintained brand identities, including logos, color schemes, and style guides.

  • Designed a range of marketing materials, such as brochures, banners, and digital assets, resulting in a 25% increase in brand visibility.

  • Knowledge of composition, lighting, and framing to capture visually appealing images.

  • Meticulous attention to detail when retouching or editing photographs to ensure a polished and professional look.

  • Ability to integrate photography into web design, considering user experience and responsive design principles.

  • Creating animation videos for social media campaigns 

  • EDM Design and Publishing 

  • Traditional hand-drawing techniques, sketching, and creating concept art.

    Mood Board and storyboard planning


    Freelance Graphic Designer | 2019-Current

    Responsibilities Include:

  • Conduct consultations with clients to understand their design needs,

  • preferences, and business goals.

  • Generate design concepts and present them to clients for feedback and approval.

  • Website design and building 

  • Plan and outline project scopes, timelines, and deliverables.

  • Collaborate with clients to make revisions and refinements to designs until the final product is approved.

  • Prepare and deliver files in the appropriate formats for both print and digital use.

  • Creating graphics for various social media platforms, including posts, headers, and advertisements.

  • Creating custom illustrations for a variety of applications, such as book covers, editorial content, or digital media.

    Adaptalift | Graphic Designer | 2024-Current

    Responsibilities Include:

  • Design for brands like Hyster, Yale, Combilift, RLT, and Forkwest.

  • Create email EDMs, posters, flyers, brochures, and more.

  • Develop and edit video content for product launches.

  • Write content for marketing materials and social media.

  • Handle photography and photo editing.

  • Ensure consistent branding across all materials.

  • Manage multiple design projects while meeting deadlines.

    Education

    2011-2016

    Victorian Certificate of Education

    Our Lady of Sion College

    2017-2021

    Swinburne University of Technology

    Bachelor of Design

    Majoring in Communication Design

    Minors in Industrial Design & Interior Architecture

Get to know me better on socials

Behance /georgiapetroulias

Linkedin /georgiapetroulias