I collaborated closely with the Popic brand, spearheading the redesign of their website to coincide with the launch of new and existing products. My responsibilities included the creation of thumbnails and category pages, as well as designing the overall UX for an enhanced user experience.
In managing Popic's social media presence, I took charge of curating and enhancing images to cultivate a visually appealing aesthetic. This involved selecting images that resonated with the brand's identity and message, ensuring cohesiveness across various platforms. Through strategic curation, I aimed to create a visually harmonious and engaging feed that aligned with the brand's style and resonated with the target audience. Additionally, I employed editing techniques to enhance the overall quality, color palette, and thematic consistency of the images, contributing to a compelling and attractive online presence for the brand on social media. Additionally, I played a key role in crafting weekly EDMs to keep customers informed about special offers and upcoming sales.
EDM Designs
I have played a significant role in the success of diverse email marketing campaigns, crafting a variety of distinctive EDMs tailored to meet the unique objectives of each campaign. My contributions went beyond design, as I took the initiative to develop comprehensive photo plans for the associated photoshoots. Moreover, I played a central role in conceptualizing and creating compelling content for the emails, striving for a seamless fusion of visual appeal and impactful messaging. This creative approach aimed not only to encapsulate the essence of each campaign but also to effectively engage the audience through a cohesive integration of design and content strategy.
